Mar 07 2025
Why I joined: Road transport celebrates International Women’s Day
Once considered a “male-oriented” sector, road transport is now increasingly led by women. IRU dedicates the 2025 International Women’s Day to all the women driving road transport forward.
For this International Women’s Day, we are spotlighting some of the female leaders breaking down barriers.
Here are four women setting the tone.
Anna Grönlund
One of IRU’s two vice presidents, both women, and the Deputy Managing Director of IRU member Sveriges Bussföretag in Sweden, Anna Grönlund’s passion for passenger transport has deep-seated roots.
Why she joined: “I joined the road transport sector through my background as a journalist and PR consultant. I applied for the role of Head of Communications at the Swedish Bus and Coach Federation and later became the manager.
“This has allowed me to combine my communications expertise with my passion for sustainable communities and the joy and benefits of working with our members.
“I am an organisational person at heart. I gain energy from creating structures and building relationships with talented and engaged industry colleagues.
“Perhaps my father’s influence also played a part. He was the CEO of a Swedish public transport authority. He loved his work and still works as a consultant and as the chairman of a bus and coach company.
How to attract more women: “To attract more women to our sector, we need to share the exciting, meaningful work we do, how we contribute to a sustainable and resilient future – and that we dare to be visible and ambitious.”
Iro Doumani
Also an IRU Vice President, as well as the General Manager of IRU member OFAE in Greece, Iro Doumani is fully aware of the critical role of goods transport and the key to change.
Why she joined: “Road transport is the backbone of the economy. It plays a crucial role in our everyday lives, ensuring that goods and people reach their destinations safely.
“As our industry evolves, we can build greener and more efficient transport networks to better meet the needs of society.
“Once I realised the potential, I knew I wanted to be part of this positive change that keeps the world moving.
How to attract more women: “For that to happen, we need change. And change begins with education!
“By increasing access to training, offering scholarships, and providing mentorship, we can break down barriers and inspire more women to pursue careers in road transport.
“Showcasing successful women in the industry will encourage the next generation to see it as a rewarding career path.
“I’m committed to being part of this change and driving #inclusivity through education.” Read more
Source: IRU