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Jun 18 2024

Mercedes-Benz Trucks opens eActros 600 Experience World at its Customer Center in Wörth

Leinfelden-Echterdingen/Wörth am Rhein – Minimalist design, clear lines, aerodynamic shape, high-tech features: In many ways, Mercedes-Benz Trucks is beginning a new era in the transport industry with the Mercedes-Benz eActros 600, which is specially designed for battery-electric long-haul transport, with the start of series production planned for the end of 2024. These attributes not only characterize the vehicle itself, but also the specially built eActros 600 Experience World at the Customer Center in Wörth. Here, customers of Mercedes-Benz Trucks can experience the all-electric truck in a wide range of media formats that provide all of the important information about the vehicle and related services. At the same time, the pavilion offers insight into the history of Mercedes-Benz Trucks and the enterprise’s plant at the Wörth site.

 

Stina Fagerman, Head of Marketing, Sales and Services at Mercedes-Benz Trucks: "The modern eActros 600 Experience World is a purely visual reflection of our aspiration to ensure the sustainable mobility of tomorrow with innovative products and services. At the same time, our pavilion presents the eActros 600 as part of an integrated solution for getting started with e-mobility."

 

Future-oriented architecture

 

Deliberately designed as a counterpoint to the Wörth Customer Center, the eActros 600 Experience World embodies the mobility of the future and is intended to represent the paradigm shift from diesel to electricity. Its organic curves, white color, and natural materials symbolize the locally CO2-neutral road freight transport of the immediate future. This free-standing, self-supporting pavilion is constructed of sustainable wood and, thanks to its rounded shape, provides a striking contrast to the more conventionally rectangular Customer Center. The curves of the pavilion walls naturally overlap one another, with several themed islands flowing together in the compact interior. The overall appearance of the pavilion, designed with materials like fiberboard, stainless steel, rubber, and glass, has an uncluttered look and thus provides the ideal setting for the new eActros 600, which is setting new standards with its clean design, among other things. Read more

 

Source: DAIMLER TRUCK