Aug 10 2022
Generation Logistics, a new campaign for recruitment opportunity for logistics sector
Government and the logistics sector are this week (10 August 2022) launching an exciting new campaign - Generation Logistics - which aims to tackle the industry's long-term recruitment issues and future-proof the industry's talent pipeline.
Sponsored by the Department for Transport alongside companies from all sides of the industry, Generation Logistics will raise awareness of an industry often overlooked by those seeking employment and challenge their pre-conceptions about what working in logistics can offer.
“Our research has revealed that 90% of the population has never considered working in our industry,” says Phil Roe, President of Logistics UK which has been leading the development of the campaign, “yet it employs over 2.6 million people. At a time when recruitment of new staff has never been more difficult, this campaign will lift the lid on the opportunities which logistics has on offer and encourage workers of all ages to investigate the careers which our businesses can provide.”
Starting with a focus on young adults aged 16 - 24 years, the campaign will then target other potential employee groups, including career switchers and maternity - or paternity- leave returners. Generation Logistics centres on a new platform designed to highlight the many benefits of working in the industry and outline how logistics roles can, and do, meet the highest priorities of the next generation of workers. This site will offer an online hub full of resources, learning materials and job openings, alongside partnerships with leading industry bodies, trade associations and vital core businesses across all freight modes including Amazon, DHL, Stobart and Tesco PLC. The campaign’s organisers are confident that Generation Logistics will make it significantly easier for people to kick start their career in the industry and future-proof the sector’s workforce.
Phil Roe, President at Logistics UK, commented: “The pandemic shone a light on the logistics industry, underlining the importance of our staff as key workers and the critical role our sector plays in everyday life. With that in mind, it’s crucial we do all we can to engage with the next generation right now to encourage them to bring their talents to our industry. We are hoping to puncture some of the myths around the sector, and provide a clear, practical pathway for those who want to explore whether a career in logistics could be for them - from truck drivers through to data scientists, robotics engineers and everything in-between.” Read more
Source: LOGISTICS UK