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Apr 23 2021

Delivery emissions driving brand loyalty

Research by Yodel has found that consumers are increasingly looking for more sustainable retailers to support.

More than half, (53%) of 18-34s said they’d be more inclined to purchase if the delivery company focused on reducing its emissions. Younger shoppers are also the most likely (28%) to take the CO2 emissions of their online shopping into account when making a purchase, suggesting that consumers are becoming more conscious of their own habits and their impact on the environment. 

 

A third, (32%) of over 55s said that they would be influenced to choose a delivery company based on environmental sustainability. Read more

 

Source: LOGISTICS MANAGER