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In this guest article, the Milton Group's Business Development Director, John Lucy, explains how they have mobilised the TIR system to keep goods flowing amid the Red Sea crisis.
In the turbulent waters of global trade, the recent Red Sea crisis has posed significant challenges for businesses worldwide.
Yet, amidst the chaos, we have managed to position ourselves as a stalwart ally for companies across Europe seeking a reliable and expedited solution to transport goods to the Gulf Cooperation Council (GCC) region.
At the heart of our success lies our use of the TIR system – a testament to its prowess as a cross-border solution.
Leveraging our expertise in supply chain management and a network of strategic partnerships, we have perfected our Middle East Road Express service, ensuring the swift delivery of goods within 14 days – a feat made possible through the strategic deployment of TIR and an unwavering commitment to efficiency. Read more
Source: IRU
